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Someone is forming an opinion about your company as we speak.
You already have a brand whether you know it or not. So the question is… are you going to be intentional about shaping it?
Take the Fit CheckWhat we do
Knowing your audience intimately is the foundation of every great brand, and the first place we start with every client project. We’ll help you uncover the key factors your ideal customer really cares about.
What’s included
- + Audience research
- + Competitive landscape
- + Customer insights
Together, we’ll formalize your goals, mission, personality, unique value, and more. All the key factors we need to know to design a brand that’s uniquely yours. This is your company’s North Star.
What’s included
- + Vision + goals
- + Core elements
- + Positioning
Start telling your brand’s story with authority. From what to say to how you say it, your brand messaging will demand attention. We’ll craft internal and external messages that resonate.
What’s included
- + Brand story
- + Voice + tone
- + Key messages
- + Taglines
First impressions matter. Like it or not, humans judge books by their covers, and a brand identity is no different. We’ll make sure yours isn’t just an afterthought and actually adds value to your company.
What’s included
- + Logo suite
- + Color + typography
- + Imagery
- + Brand guidelines
Hands down your most important brand and sales asset, your website should be doing some heavy lifting for your company. We’ll design a website that flat-out makes your company the big bucks.
What’s included
- + Site strategy
- + UX + design
- + Build
Put your new brand into action with a tactical rollout of critical go-to-market assets. Videos, visual templates, brand collateral, sales materials, plus more. Everything you need to execute.
What’s included
- + Launch videos
- + Visual templates
- + Brand collateral
- + Sales materials
How we
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- 01Strategy developmentVision + goalsAudience researchCore elementsPositioning
- 02Brand executionMessagingVisual identityWebsiteRollout
- 03SupportYour fractional creative teamWebsite maintenanceContent creationDesign support+ More
End-to-end or à la carte partnerships for brands ready to upgrade, featuring six essential brand elements delivered with our tried-and-true process.
See if we’re a fitWhat are we talking about, exactly?
Yep, brand is a tricky subject. The terms can get murky. Let’s clear up the confusion.
- Branddef.
- A customer’s gut feeling about your product, service, or company. Something you cannot control, but you can definitely influence to create a positive, valuable perception.
- Brandingdef.
- Your brand is being shaped at every interaction because someone is forming an opinion about you. Branding is the act of creating influence that shapes that opinion.
- Brand identitydef.
- Your brand identity consists of all the elements that help your audience identify with you: name, story, personality, messaging, visual identity, and more.
- Visual identitydef.
- All of the visual design assets we create to communicate your identity: logo, color palette, typography, photography, patterns, and more.
Award-winning
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As a global company with an outdated brand that no longer represented the company, Hycrete required a ground-up rebrand. So we got to work. And as a result the project received a Silver award at the 2022 World Brand Design Society Awards.
Brand design can be a huge catalyst for a business, and Luxx is starting out on the right foot. Researched and targeted for a specific client, Luxx has all the ammo they need to start fast. The Luxx project was awarded Silver at the 2023 World Brand Design Society Awards.
Cupalo connects tech companies with talent, and its brand had to feel as human as the people it places. The identity we built is bold, playful and personable, and it earned a Bronze award at the World Brand Design Society Awards.
“If you’re trying to figure out your brand and how to market yourself, I would definitely work with Leigh.”
Nicole Crank · nicolecrank.com